News

Wrexham AFC announce Gatorade partnership

Welsh football club Wrexham AFC have signed a partnership agreement with Gatorade, which thus comes on board as the Official Sports Drink of their men’s and women’s teams. Gatorade will get sideline branding at all Wrexham games and have its products integrated into the Welcome to Wrexham docuseries.  Wrexham players will gain access to the...
Aditya Chaudhuri

Surrey County Cricket Club signs long-term deal with HEINEKEN UK

HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club’s home ground, will focus on “elevating the stadium experience with a focus on community, responsibility, and some local flair.” Steve Elworthy, CEO at Surrey County Cricket Club, commented: “Our community is...
Aditya Chaudhuri

Shikhar Dhawan teams up with CREX

Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX. CREX aims to reach out to wider audiences in India by bringing Dhawan on board. Shikhar Dhawan spoke about his new partnership, commenting: “CREX plays a vital role in more than 100 Million cricket fans’ lives and...
Aditya Chaudhuri

Sunderland AFC ink Hummel deal

Sunderland AFC have announced a multi-year partnership agreement with Danish sportswear brand Hummel, which will become the Official Technical Kit Partner of the club from July 2024 onwards. The multi-year deal, reportedly worth multi-million pounds over a five-year period, is one of the biggest deals in the English club’s history. Hummel will provide playing kits...
Staff

Skechers teams up with Ishan Kishan

Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns for the brand, promoting Skechers performance and lifestyle footwear collections. Speaking about the deal, Ishan Kishan commented: “I am excited to be a part of...
Staff

WNBA partners with TNT Sports

The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK get access to regular season WNBA games, which will be aired on TNT Sports and Discovery+.  Along with airing primetime action from the WNBA, TNT...
Aditya Chaudhuri

PGA of America nets Lexus deal

Toyota’s luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the KPMG Women’s PGA Championship, and PGA Frisco. As per the agreement, Lexus will gain on-site activation rights at all of the aforementioned events, with its...
Aditya Chaudhuri

Iga Swiatek partners with Lancôme

L’Oreal Group’s luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland and also the first sportsperson to become a Lancôme ambassador. Not only will ?wi?tek be the face of the brand, she will also headline the...
Aditya Chaudhuri

Serbia national football team sponsors 2024

This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Football Association of Serbia. Name of the football association: Football Association of Serbia (Serbian Cyrillic: ????????? ????? ??????; ??? | Fudbalski savez Srbije; FSS)...
Rahul Saha

McLaren Formula 1 Team extend BAT partnership

McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team’s Official Principal Partner.  As per the deal, BAT’s brands will continue enjoying visibility on the McLaren F1 race car. The extension will also see put BAT branding on the NEOM...
Aditya Chaudhuri
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