News

NBA nets deal with Kendall-Jackson Winery

The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well as La Crema the Official Wine of the Women’s National Basketball Association (WNBA). Kendall-Jackson and La Crema also become the Official Wine Partners of the...
Staff

PGA of America extends Michelob ULTRA deal

The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through 2026. Michelob ULTRA also will serve as the Official Beer Sponsor to the 2025 Ryder Cup and the PGA of America.  The Michelob ULTRA Athletic...
Aditya Chaudhuri

New York City FC partner with DocGo

Major League Soccer (MLS) club New York City FC (NYCFC) have signed a partnership agreement with DocGo, a global provider of tech-enabled mobile health services, which will see “Ambulnz by DocGo” become an Official Partner of the club.  The deal will see Ambulnz provide medical services at all NYCFC events and community initiatives. Ambulnz branding...
Aditya Chaudhuri

Mumbai Indians sign deal with Parksons Cartamundi

The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand new line of playing cards. Through this partnership, the Mumbai-based Indian Premier League (IPL) franchise aim to create innovative ways to interact with their fans...
Staff

Gareth Bale teams up with SBOTOP

Former Real Madrid star Gareth Bale has been announced as a brand ambassador of international betting operator SBOTOP. SBOTOP, which is owned by Isle of Man–based firm Celton Manx, will have Bale working on various campaigns to engage “with the existing customers and reach out to newer ones”. Also read: Top 10 highest-paid footballers in...
Aditya Chaudhuri

Mumbai Indians partner with Alan’s Bugles

The Mumbai Indians (MI) have announced a partnership agreement with Alan’s Bugles, which thus becomes the Official Snacking Partner of their men’s team. The partnership will see the two parties collaborate on various marketing campaigns. Speaking about the deal, an Alan’s Bugles spokesperson said: “The excitement of watching sports and the accompanying adrenaline rush helps...
Aditya Chaudhuri

Rahul Dravid stars in latest InCred Money ad campaign

Rahul Dravid has been roped by InCred Money, the retail wealth-tech arm of InCred Group, to headline its latest ad campaign, titled “#InvestConfidentlyInFDs”. The ad campaign highlights the opportunities provided by Fixed Deposits on the InCred Money platform. Vijay Kuppa, CEO, InCred Money, commented: “Rahul Dravid has a strong resonance with the Indian audience, driven...
Aditya Chaudhuri

Inter Miami CF partner with TUDOR

Major League Soccer (MLS) club Inter Miami CF have announced Swiss watch brand TUDOR as their first-ever Official Timekeeper. TUDOR becomes an Exclusive Partner of the Floridian club and will gain visibility at Chase Stadium, the Inter Miami home ground, as well as the club’s digital channels. It will also officially present the “Countdown to...
Aditya Chaudhuri

Sony Pictures Networks India signs long-term deal with New Zealand Cricket

Sony Pictures Television’s media conglomerate, Sony Pictures Networks India (SPNI), has signed a new deal with New Zealand Cricket (NZC), thus acquiring the exclusive television and digital rights to broadcast and stream all of the latter’s games for the next seven years. The agreement, officially coming into effect on May 1, 2024, and set to...
Aditya Chaudhuri

Mumbai Indians rope in SOTC as Official Partner

Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men’s team for the ongoing Indian Premier League (IPL) season. The deal will see SOTC gain the rights to use the MI players’ imagery for advertising purposes.  Daniel D’souza, President and Country Head —...
Aditya Chaudhuri
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