News

French racer Lola Lovinfosse is set to return to F1 Academy for its 2024 edition after signing up to drive the Charlotte Tilbury car operated by Rodin Motorsport. The global beauty brand was recently announced as an F1 Academy partner.  The deal will have the London-headquartered company’s logo featured on Lovinfosse’s car and race suit....

PUMA India has joined forces with the Delhi Capitals (DC), coming on board as their official kit partner ahead of this year’s Women’s Premier League (WPL) and Indian Premier League (IPL) seasons on a multi-year deal. As the DC kit partner, PUMA’s logo will be present on the leading arm of the jerseys of both...

McLaren Racing have announced a multi-year partnership agreement with file hosting service Dropbox, which thus becomes the Official Technology Partner of the Woking-based British Formula One outfit. The partnership will see the San Francisco, California-based company provide McLaren Racing with its “fast, secure and reliable syncing and sharing capabilities”. The Dropbox branding will be present...

Revenant Esports player Ganesh “SkRossi” Gangadhar has been enlisted by KREO, a Bengaluru-based consumer electronics brand catering to gamers and creators, as its first “KREO Athlete” SkRossi’s designation as a KREO Athlete marks a significant milestone in the Indian esports industry, positioning him as one of the few PC esports players to secure an exclusive...

Dutch online food delivery company Just Eat Takeaway.com has signed a three-year partnership renewal agreement with the Union of European Football Associations (UEFA). The renewed agreement will see Just Eat Takeaway.com continue on as the Official Food Delivery Partner of the European football-governing body’s men’s club events and have branding visibility through in-game LED boards,...

NBA Sponsors 2023-24 Following are the organisations serving as sponsors and brand partners to the National Basketball Association (NBA) and enjoying a strong branding presence across its physical and digital assets for the 2023/24 season. Also ReadNBA Sponsors 2021-22NBA Sponsors 2020-21 Wilson  Wilson has served as the NBA’s official ball supplier since the start of...

The Visa Cash App RB F1 Team, the side formerly known as “AlphaTauri”, have announced a partnership extension with online CFD and forex broker XMTrading, which will thus continue on as the team’s Official FX Trading Partner. XMTrading, along with the Faenza-based outfit, will continue working towards bringing together the worlds of motorsport and trading,...

Internet chess server and social networking platform Chess.com has roped in Indian grandmaster Viswanathan Anand as a brand ambassador. Anand has been brought on board to increase “the appeal of chess in an effort to strengthen the game in India and outside”. He will feature in various campaigns for Chess.com as well as exclusive content,...

The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by Novak Djokovic and Vasek Pospisil, and its commercial arm Winners Alliance have signed an agreement with international hotel chain Hilton. The global partnership will see Hilton become the Official Hotel and Lodging Partner of the PTPA and provide benefits and hospitality to all...

British pay-TV broadcaster Sky Sports has secured the exclusive UK broadcast rights for all games of the 2023 Africa Cup of Nations (AFCON). As per the agreement, AFCON matches will be broadcast on Sky Sports Football and Sky Sports Mix as well as streamed live on NOW. The 34th edition of AFCON gets underway from...