News

Wimbledon renews beIN SPORTS partnership

The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has announced a five-year partnership renewal agreement with Qatari media group and television broadcaster beIN Sports.  beIN SPORTS has been a broadcaster of Wimbledon since 2014. The new deal will see the broadcast rights for the The Championships...
Aditya Chaudhuri

Rajasthan Royals team up with Movado

The Rajasthan Royals (RR) have roped in Swiss watchmaker Movado as their Official Time Partner for the ongoing Indian Premier League (IPL) season.  Speaking about the deal, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented: “We are thrilled to welcome Movado as our Official Time Partner for the season. Movado’s dedication to precision and...
Aditya Chaudhuri

Thomas Cook ropes in Ashwin for latest campaign

Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook’s latest advertisement campaigns which focuses on the vibrant and diverse opportunities in India with the two as storytellers. The campaign starring both has been launched...
Aditya Chaudhuri

An interview with Sudeshna Saha, regional head of Myprotein India 

We recently got the chance to speak with the regional head of India for health and fitness brand Myprotein, Sudeshna Saha. The Manchester-based company was founded by Oliver Cookson in 2004 and acquired by The Hut Group, a British e-commerce entity, in 2011. As part of its expansion plans, Myprotein has been operating in the...
Rahul Naresh

Team Liquid teams up with Mysten Labs

Team Liquid has announced a strategic partnership agreement with Web3 infrastructure company Mysten Labs. The partnership aims to “highlight the rapidly developing Sui gaming ecosystem and to improve engagement for Team Liquid fans by introducing a renovated and empowered fandom platform built on Sui.” Both Mysten Labs and the Dutch esports organisation will work towards...
Aditya Chaudhuri

Emirates announced as Official Airline of Wimbledon

The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has on-boarded Emirates as the Official Airline of the Grand Slam on a multi-year deal. As per the agreement, the Dubai-based flag carrier of the UAE will enjoy on-court branding during the tournament and work with the organisers...
Anshuman Joshi

National Hockey League (NHL) 2023/24 Sponsors

This article contains information about the organisations serving as official sponsors and partners to the National Hockey League (NHL), the premier men’s franchise hockey league in North America, for its 2023/24 season. Global Sponsors North American Sponsors  US-only Sponsors  Canada-only Sponsors  International Sponsors 
Rahul Saha

PGA Tour extends Omni Hotels & Resort partnership

The PGA Tour has announced a multi-year partnership extension agreement with Omni Hotels & Resorts, which will see the latter remain as the Official Hotel and Resort of the PGA Tour and PGA Tour Champions until 2028.  Omni will continue providing the North American professional golf tour’s players with its highest-level membership offering of the...
Aditya Chaudhuri

UP Warriorz team up with Kay Beauty for WPL 2024

Women’s Premier League (WPL) franchise UP Warriorz have announced a partnership agreement with Bollywood actress Katrina Kaif-owned brand Kay Beauty, on-boarding it as their Title Sponsor for the 2024 WPL season.  The partnership will put the Kay Beauty branding front and centre of the Warriorz jersey. The two parties will also work towards highlighting the...
Aditya Chaudhuri
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