News

Roo Sports International (RSI) Australia and The Sports Gurukul (TSG) India have joined hands to launch Ready Steady Go Kids (RSGK) in India. The sports programme is scientifically designed for children aged one-and-a-half to six years to help instil values of fitness and discipline at a grassroot level.  Almost 30% of India’s population is under...

NBA superstar LeBron James’ son Bronny James has signed a name, image, and likeness (NIL) contract with Nike in order to be one of the chosen few high-school basketball players to get compensation.  LeBron Raymone “Bronny” James Jr. attends Sierra Canyon School in Los Angeles. The Bronny-Nike partnership demonstrates the young athlete’s immense potential, which...

The South Africans look fresh and exciting on the back of two good tours in England and India. The Proteas have worked out their batting permutations over the course of the last two tours and will now look forward to performing well at the T20I World Cup in Australia. Players like David Miller look rejuvenated,...

Max Verstappen secured his second World Drivers’ Title in Suzuka following a wet and rain-interrupted race, which saw the Dutchman cruise to a comfortable win yet again in a season that has been dominated by the Red Bull driver. Behind Verstappen, it was Charles Leclerc who crossed the line second, holding off Sergio Pérez in...

Ten months after leaving the sport, Honda has announced its comeback to Formula One. The Honda Racing Corporation (HRC), along with Red Bull Powertrains (RBPT), will continue to provide Red Bull Racing and Scuderia AlphaTauri with its power units. The new partnership will see the Honda branding return to the Red Bull and AlphaTauri race...

Mumbai City FC and DreamSetGo, a sports ticketing and travel company, have announced their cooperation. The two organisations will collaborate to increase fan interaction and the club’s supporter base in India.  The partnership between DreamSetGo and City Football Group, majority owner of Mumbai CIty, as Manchester City’s exclusive football hospitality experiences partner in India began...

Indian dairy giant Amul has been roped in as a Regional Sponsor of the Argentina men’s football team for the upcoming FIFA World Cup Qatar 2022. For the Argentina national team, this is the first Regional Sponsorship agreement in the country. It is an equally monumental deal for the dairy firm.  Amul celebrated the announcement...

Spanish football league LaLiga and American social media company Snapchat have entered into a partnership to provide fans with Spanish football content on the Snapchat app.  Through a special programme named LaLiga Show Time, the short-form video platform’s international audience will be able to see weekly football highlights, historical archives, behind-the-scenes material and top goals...

Team India wicketkeeper-batter Dinesh Karthik has joined online gaming platform Taj Rummy as a brand ambassador. As per the deal, the 37-year-old will represent the gaming platform and promote the company online. https://www.instagram.com/reel/Ci9bqDwoEcH/?igshid=MDE2OWE1N2Q= Via this partnership, Taj Rummy seeks to increase brand recognition and raise awareness of ethical gaming across the country. Speaking about the...

British Formula One team Williams Racing have announced that their driver Nicholas Latifi will be leaving the team at the end of the 2022 F1 season once his current contract comes to an end.  The Canadian driver spent three years in Formula 2 between 2017 and 2019, and his second-place finish in the 2019 Championship...