News

Financial services firm Navi has roped in former India men’s national cricket team captain Mahendra Singh Dhoni as a brand ambassador. The partnership will see Dhoni headline various campaigns of the company as it attempts to reach out to wider audiences across the country and make them aware of its products and services. MS Dhoni...

Former West Indian cricketing great Sir Vivian Richards has been roped in as a brand ambassador of the upcoming season of the Lanka Premier League (LPL). Richard’s appointment as brand ambassador is a step towards taking the LPL to more people around the world. Speaking on his appointment as an LPL brand ambassador, Sir Vivian...

The AIFF had found itself in the limelight of controversy yet again when the SC on Wednesday sent contempt of court notices against the former president of the AIFF, Praful Patel and the current Secretary General, Shaji Prabhakaran. The sitting this time around was concerning a plea that raised issues relating to finalising the constitution...

This article contains information regarding the organisations enjoying a strong branding presence across the Tunisia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of Tunisia. Name of the football association: Tunisian Football Federation (French: Fédération Tunisienne de Football, FTF) Kappa Italian clothing and sportswear brand Kappa is the official...

For the remainder of the 2022–23 season, Premier League club Southampton have partnered with EcoWatt, a blockchain-based provider of renewable energy, making it their official training kit partner.  As part of the agreement, Southampton’s men’s and women’s training uniforms will feature EcoWatt branding. As the Saints strive to achieve net-zero carbon emissions by 2030, they...

Argentinian football icon Lionel Messi has been named the first-ever Global Ambassador of Indian EdTech business BYJU’s to front its “Education for All” social initiative.  The deal comes ahead of the 2022 FIFA World Cup, for which BYJU’s has secured a slot on the tournament’s sponsorship portfolio. Messi is set to captain the Argentina team...

Hamilton second ahead of Sergio Pérez Red Bull’s Max Verstappen became the first driver in the history of Formula One to score a total of 14 victories in a single season as the record books just keep tumbling for the Dutchman after yet another dominating display in Mexico City which saw the reigning World champion...

Chopra promotes latest Black Panther movie in collaboration with Marvel India Olympic gold medalist Neeraj Chopra has teamed up with Marvel to promote their upcoming movie, Black Panther: Wakanda Forever.  In a crossover promo released by Marvel India, the clip has Chopra with his javelin preparing to launch it into the distance and as he...

Mexican telecommunications firms team up with Formula One  Formula One have teamed up with Mexican telecommunications companies Telcel and Telmex to bring F1TV Pro to Telcel and Telmex’s subscribers in Mexico. The partnership, which was announced at the recently concluded United States Grand Prix 2022, will last till the end of the 2023 season. Through...

EA joins as DAZN’s Global Broadcast Partner EA Sports has added the UEFA Women’s Champions League (UWCL) to their FIFA 23 video game and will also become the Global Sponsor of DAZN’s live coverage of the UWCL. EA has also announced plans of developing a women’s football internship programme with all the female competitions they...